Morning Joe Ratings: Latest Viewership Data & Trends

05 May, 2025

Is the sun setting on "Morning Joe"? Recent data reveals a complex picture of viewership trends, suggesting a potential shift in the morning news landscape.

The daily data and statistics for "Morning Joe" provide a window into the fluctuating world of television ratings. Television stats are a crucial tool for understanding viewership and ratings trends, offering insights by comparing online TV performance data across various shows. "Morning Joe," a staple in the U.S. television program lineup, has been airing on MSNBC since Sunday, April 9, 2006. The show, known for its lively discussions and coverage of current events, has cultivated a dedicated audience over the years. However, recent shifts in viewership patterns suggest a need for careful analysis.

Here's a snapshot of the key individuals behind the program:

Feature	Details
Program Name	Morning Joe
Network	MSNBC
Premiered	April 9, 2006
Host	Joe Scarborough, Mika Brzezinski (Main Hosts)
Genre	News, Political Commentary
Time Slot	6:00 AM - 9:00 AM ET
Regular Contributors	Willie Geist, Mike Barnicle, Katty Kay, and others
Notable for	Morning Joe is known for its discussion of current events and political commentary with a variety of guests.
Controversies	Morning Joe has been at the center of numerous controversies over its use of language, coverage of political issues, and the relationship between hosts Joe Scarborough and Mika Brzezinski with political figures.
Reference	MSNBC Official Website

As of the daily audience measurement on April 16, 2025, "Morning Joe" was watched by a total of 690,000 people, representing a 0.22% rating. This marked an increase of +7% from November 20, 2024. This suggests a degree of resilience, especially when considering the broader trends in cable news viewership. However, context is crucial. While "Morning Joe" saw this increase, prime time on MSNBC experienced a significant drop, with a 52% loss in viewers. CNN also felt the decline, with a 39% decrease in viewership during prime time. This divergence highlights the varying fortunes within the news landscape.

The news fatigue mentioned in several reports was intensified after hosts Joe Scarborough and Mika Brzezinski made an announcement. This announcement, whatever its nature, appears to have had a tangible impact on the show's viewership.

For the month of April to date (as of April 25, 2025), "Morning Joe" averaged 749,000 total viewers and 65,000 demo viewers. When compared to the month of March, this represents a +7% increase among total viewers and a +10% increase in the coveted "demo," which refers to the 25-54 age demographic often targeted by advertisers. This positive trend suggests that, at least in the period examined, the show was successful in attracting and retaining its audience. This data point is particularly important because it offers a more nuanced perspective compared to the immediate reactions to specific announcements.

In a broader perspective, "Morning Joe" (with 912,000 viewers) drew +7% more viewers than a year ago. Also, it doubled CNNs average audience of 450,000 and beat CNN for the 30th consecutive quarter. This enduring success points to the shows deep-seated appeal and its ability to resonate with viewers over an extended period. It also signifies the considerable success and market standing of "Morning Joe," which has consistently outperformed its competitors, and it highlights the program's persistent market position in a competitive environment.

However, the trend took a turn. "Morning Joe" experienced a loss of viewers every day since a specific announcement was made the prior Monday. This immediate impact indicates a substantial response from the audience, potentially signaling a shift in their viewing habits or opinions of the show. The timing suggests that the announcement or the ensuing events may have played a role in the change in audience numbers.

On Friday, the show recorded some of its lowest ratings. It delivered 626,000 overall viewers and 62,000 in the A25 demographic. These figures are noteworthy because they show the magnitude of the viewership decline and indicate that the show was struggling to maintain its standard audience, a critical benchmark for advertising revenues and network performance.

As reported by Mediaite, during the week of the announcement, "Morning Joe" averaged 691,000 total viewers, which was only a 1.7% decline from the previous weeks average of 703,000. The report highlights the immediate response from the audience after the specific announcement, which reveals that the impact was not immediate. The fact that the average for the week was affected only slightly indicates that the initial decrease might have been offset by a bounce back, or that the decline was not as severe over the entire week. This data provides a more balanced picture, which takes into account the long-term effect.

A source at MSNBC informed TVNewser that "Morning Joe" was up +4% in total viewers from Monday, which further complicates the story. When compared to the decline recorded on the days that followed the announcement, this upward trend indicates that the show could be regaining some of the viewership it lost in the immediate aftermath. This also implies that the audience is still engaged and has not been permanently lost.

On Wednesday, the show averaged 647,000 total viewers which was down 43% from the shows average Q3 viewership and 51,000 viewers in the demo down 60% from the Q3 average. This data reveals a considerable drop in viewership from the prior quarter, which brings up questions about the show's long-term health and the need for a more detailed assessment of the reasons for the decrease. When it comes to the coveted A25-54 demographic, the decline is even more significant.

On Wednesday, MSNBCs morning mainstay lured an average of 647,000 viewers overall and just 51,000 viewers between 25 and 54, the demographic most coveted by advertisers in news programming. The numbers highlight the impact the decline had on the demographic that is of most interest to advertisers. This loss of viewers could eventually have financial implications for the network and "Morning Joe," making it harder to attract advertising revenue and support operations.

The longstanding program "Morning Joe" also topped its time period in New York and Washington, D.C., demonstrating its strong performance in significant markets. Despite the recent declines, the show is still in a strong position in two key markets, and this is a sign that it has a dedicated audience base. It also reinforces the show's importance for the network in major urban centers.

CNNs top show was Anderson Cooper 360, which averaged 743,000 viewers (through December 12), which points to a key performance benchmark and a point of comparison for "Morning Joe". "Morning Joe" can be compared with its competitors when analyzing viewership data, especially since the numbers reflect audience preferences and the competitive dynamics of cable news.

Morning Joe shares airtime with other programs in the morning, the most important of these being "The Rachel Maddow Show".

"Morning Joe" airs for four hours each morning, and given that people awaken and tune in to cable news at different times, the show regularly draws viewers hour over hour. This extended duration means that the shows audience is able to change over time, which explains the different viewership counts during different times of the program. This makes it possible for a wider range of viewers to tune in at times that work for them.

The fact that people tuned in at different times during the show is a significant point to consider when evaluating the programs performance. It helps show that the audience is able to choose when to watch, and that viewership numbers can be influenced by a variety of things, like daily routines, news events, and changing media habits.

After starting off with 839,000 total viewers in the 6 a.m. hour on Monday morning, total viewership for "Morning Joe" dropped to 694,000 in the 7 a.m. hour. This change shows that viewership numbers fluctuate and that a shows ability to keep viewers attention varies during its broadcast. These numbers indicate the possible impact of daily news cycles and the effect of audience habits on the viewing numbers for a particular program.

Cable news ratings on Tuesday, August 9, demonstrated the dynamics within the television news market. When taken as a whole, the figures from that day provide a more detailed context for analyzing the overall state of cable news viewership.

The Five cracks 4 million viewers, morning joe back over 1 million. Mediaite staff Aug 10th, 2022, 6:04 pm. Eastern time, viewership of "Morning Joe" fell 17% from 839,000 to 694,000. This gives a comparison with how the program has changed over time. These figures provide a look into the short-term trends that impact viewership.

Many viewers who are abandoning "Morning Joe" come from various demographics, as news sources and viewership habits change. The factors that cause this shift are complex, including news fatigue, a change in political opinions, and competition from other sources. A deeper understanding of the people who are leaving is vital for understanding how the show can adapt to the new environment.

During total day, it recorded 1.623 million total viewers. This shows the general performance of the channel across all its programming. When compared to the shows performance, it illustrates how the program does in relation to its competitors and to the networks overall programming strategy.

While its typical for the show to grow its audience throughout the morning, "Morning Joe" lost viewers immediately after the announcement. This shows that the audience was immediately affected by the announcement, which highlights the announcements significance. This immediate response illustrates how quickly audiences can react to information.

Block, the program averaged 839,000 viewers, the data provides a crucial reference point for the programs usual performance. By measuring the shows performance at various periods, it provides a benchmark to compare with other figures.

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